I saw an ad on the Internet the other day that was promoting some website that sells shoes. There it was in the sidebar, in all its tacky marketing glory. A pair of platform heels was featured in the picture, with this caption beneath: “Sinfully Unique.”
I had to do a double-take to be sure I read it correctly.
Um. When did uniqueness become a sin? I’m pretty sure “Thou shalt be bland and indistinguishable from thy neighbor” is nowhere in the Ten Commandments. Leaving aside the fact that the shoes were hideous, which might persuade me to say that there was something fundamentally wrong with them, “sinfully unique” is a laughably confusing description. Read the rest of this entry »