Gotta love a good oxymoron.

12 Jun

{enter word nerdery}

Seen in Starbucks: “May every cup be exceptional.”

If exceptional means a deviation from the norm, it would be very tricky for every cup to do this… either every cup is different from each other, so there is no norm, or every cup is really good (which was the intended meaning), in which case that becomes the norm, and hence, is not exceptional.

{exit word nerdery}


Posted by on June 12, 2008 in Uncategorized


5 responses to “Gotta love a good oxymoron.

  1. Haybark

    June 12, 2008 at 8:02 am

    If it is Starbucks, I find it hard to discribe their cup as being “exceptional” in either case. But’s that’s just my opinion. I guess if I have to have some, and that’s the only choice- why not pay too much for burnt socks? Better than nothing…..

  2. brianbeattie

    June 12, 2008 at 8:40 am

    Can you have an exception if there is no norm?

    I find their cups rather uniform, and the coffee beverage thus contained to vary more importantly. Next at McDonalds: “exceptional hamburger cartons” 🙂

  3. Dorean Beattie

    June 12, 2008 at 11:39 am

    Exceptional is a very bad thing to aim for if you are convinced that your standard project is really good. Since we can assume that Starbucks believes their coffee to be great, wouldn’t the sign wishing for future drinks to be exceptional mean they would have to be only so-so or worse? Just asking…

  4. Jenn S. (a.k.a. Ducky)

    June 12, 2008 at 11:50 am

    Their other motto is, “No cup left behind.”

    Or so I hear. I just make mine at home.

  5. kate

    June 16, 2008 at 8:54 am

    I work at Starbucks in New Zealand… admittedly we are not owned by Starbucks international, we are franchised by Restaurant Brands – the same people who run KFC and Pizza Hut in NZ…

    Never have heard either of those two mottos…

    Our current focus is consistency… and conformity… that Sbux wants your grande caramel macchiato to be the same in New Zealand, Kansas City or Delhi. Same shots, milk, froth, and same pattern on top of the drink… ‘handcrafted’ but conformist.

    They don’t let us have tattoos, piercings or unnatural hair colours either… 🙂


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